Chapita · Branding - 2024
A brand in Turkey, specifically in Bodrum, embodies spontaneity, charisma, fun, and a commitment to fostering camaraderie, excitement, and a welcoming attitude towards new experiences. The brand creatively incorporates the concept of a taco into its design, crafting a playful character that exudes approval and a friendly smile.
Targeting a youthful audience, both local Turkish youth and young tourists, the brand's visual direction is dynamic and vibrant. It aspires to reflect the ongoing development and change within the country, infusing its visual identity with innovation to distinguish itself from older regional brands and offer a fresh and distinctive experience.
In addition to introducing novel flavors and techniques, the brand places a strong emphasis on presenting its identity in a modern and contemporary manner. Conveying a specific feeling to users and visitors is crucial, and this sentiment guided us towards the visual direction presented in the following presentation.
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